Competition with Fashion on the Ration and Imperial War Museum North

Fashion is influenced by so much in our lives. From how much money we earn personally, to how well the economy is functioning, to new technologies and popular music. As we now seem in 2016 to be in the midst of a very cyclical look back rather than forward, hello again to the 1990s, it’s hard to imagine how we would function with the restrictions experienced in the Second World War, when rationing affected everything.

We’re used to being told how food was rationed – with limitations on how much sugar, meat, tea, coffee and alcohol we had access to – it’s easy to forget that things like fabric were restricted to. Rationing saw a rise in knitting and crochet, sewing and in the ‘Make do and Mend’ mentality. 


This Friday sees the launch of Fashion on the Ration Exhibition at the Imperial War Museum North – a year long look at all things fashion in the 1940s. There are talks, exhibitions and events, including the incredible sounding Fashion on the Ration Weekender, which will see me pretty much camping out in IWM North.

After all, the events include:

Meet the author of the book, Fashion on the Ration, Julie Summer, which explores fashion in the 1940s period in depth, and not only purchase, but have your book signed by the author. 

Meet Fragrance Historian Lizzie Ostrom – aka Odette Toilette – and look at the impact rationing had on the use of fragrance and aftershaves – and this also includes a book signing. 

Meet mobile milliner Mary Jane Baxter and her campervan, Bambi and learn how to make a turban from a t-shirt in true make do and mend style. 

As well as a fantastic exhibition featuring clothes, accessories, photographs and film, official documents and publications and art works – some of which have never been on display before. Designer pieces from Christian Dior and a bridesmaids dress made from parachute silk are just hints at the breadth of the exhibition.

Then, later in the year there are talks with Wayne Hemingway and Lucy Siegle and early 2017, an event with Craftivist Sarah Corbett looking at using craft as a form of peaceful activism.  

As someone who loves vintage fashion I can’t wait. I love the history behind it and the creativity of those who were in fact our grandparents and great-grandparents who lived through rationing – our current austerity bears little resemblance to theirs. 

As part of all of the above, I’ve been given a fabulous pile of goodies to give away. I wish I could enter this myself as the prize is fabulous. The winner will receive:

  • A pair of tickets to the Fashion on the Ration Exhibition.
  • A copy of the Fashion on the Ration book.
  • A vintage fascinator handmade locally from vintage materials.
  • A Fashion on the Ration make up bag
  • A Fashion on the Ration mini mirror
  • And food/drink in the IWM Cafe up to £20

That’s over £80 of vintage fashion goodies! So without further ado:



To enter is easy, just use the widget below, enter as many times as you like and you too could be treating yourself to a little culture.  

a Rafflecopter giveaway



Terms and Conditions

  • This giveaway is open to residents of the United Kingdom only.
  • You must be aged over 16 to enter.
  • The competition is open from 25 May 2016 and will close on 2 June 2016, after which the draw will take place and the winners notified (within 24 hours).
  • There are no cash alternatives, or alternative prizes on offer. The decision is final and will be drawn via the Rafflecopter widget.
  • I will contact the winner by both email and via Twitter as long as both are detailed in the entry comment.
  • Should there be no response from the winner within 72 hours, the draw will be remade and an alternative winner selected.
  • You will be disqualified for not fulfilling the Rafflecopter instructions, all entries will be checked.

3 thoughts on “Competition with Fashion on the Ration and Imperial War Museum North

  1. My favourite era is the 40s as my home town has a 1940s weekend every year and I love seeing everyone get dressed up! From land girls to tea dresses and pearls, it’s great fun.

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